GOOD SKINCARE IS:

Cruelty-free and full of scientifically-proven actives and plant-based extracts

What's our criteria?

For us, clean skincare isn’t all-natural skincare. Products require well-researched synthetic actives like Vitamin C, Hyaluronic Acid, Niacinamide, and most importantly SPF, to be effective. There is, however, a long list of synthetic ingredients used in skincare that can cause harm. With that in mind, we make sure the following ingredients aren’t found in our platform:

Artificial Color
Artificial Fragrance
Sulfates
Coal Tar1,4-dioxane
Hydroquinone
Mercury
Mineral Oils
Triclosan
Parabens*
Triethanolamine*
Essential Oils*

The Process

#1 Find the Brand

Surprisingly, good skincare is hard to find. The most popular ones aren’t well-formulated and are often overpriced. We go to conventions around the world and research online for hidden gems.

#2 Formulation Evaluation

• Are the formulations effective or are they mainly fillers (ex. PEG Hydrogenated Castor Oil, Glycols) and lack extracts and actives?

• Are the extracts on the top of the ingredients list (which indicate they have a high concentration)?

• Does the formula match the claims of the product?

#3 Price Matching

Is the price worth the formulation and the size of the product? Is it overpriced?

#4 Packaging

Is it packaged responsibly and sustainably? Is it safe for the type of product (ex. Vitamin C cannot be exposed to light / oxygen, so a pump is a good choice)? Is it aesthetically pleasing?

#5 Testing

Our team will test the products over a period of time. We’ll check it across different skin concerns and types to see if it does what it claims to do.

#6 Accept / Reject

A lot of products don't make the cut! Even if they’re trending, we won’t bring them in if they don’t perform. Some viral hits are more gimmick than substance — or they just didn’t work for our team. The few that do make it? Genuinely loved, price-justified, and carefully chosen.