What's our
Criteria?
• Artificial Color • Artificial Fragrance • Sulfates • Coal Tar • 1,4-dioxane • Hydroquinone |
• Mercury • Mineral Oils • Triclosan • Parabens* • Triethanolamine* • Essential Oils* |
GOOD SKINCARE IS:
CRUELTY-FREE AND FULL OF SCIENTIFICALLY-PROVEN ACTIVES AND PLANT-BASED EXTRACTS
The Process
Find the Brand
Surprisingly, good skincare is hard to find. The most popular ones aren’t well-formulated and are often overpriced. We go to conventions around the world and research online for hidden gems.
Formulation Evaluation
• Are the formulations effective or are they mainly fillers (ex. PEG Hydrogenated Castor Oil, Glycols) and lack extracts and actives?
Price Matching
Is the price worth the formulation and the size of the product? Is it overpriced?
Packaging
Is it packaged responsibly and sustainably? Is it safe for the type of product (ex. Vitamin C cannot be exposed to light / oxygen, so a pump is a good choice)? Is it aesthetically pleasing?
Testing
Our team will test the products over a period of time. We’ll check it across different skin concerns and types to see if it does what it claims to do.